For content to rank well on search engines, it must be well-optimized for their algorithms, but it must also have a human touch. Readability, time-on-page, and bounce rates all factor into your rankings, which is why it’s important to work with a writer who understands what gets content to rank and what inspires readers to read.
Here are two examples of a SEO-optimized buying guide I wrote for a client in the sustainability space.
The target keywords were “best biodegradable soap” and “best water bottle.”
At its peak, the “Best Biodegradable Soap” article ranked number five, held back only by a stalled back linking campaign.
Don’t waste professional content by only going halfway. Ask about how I can help you market your content so that it can reach a broader audience and truly help boost engagement and traffic.